When it comes to advertising your business online, you may be familiar with popular platforms like Facebook, Instagram, or Google Ads. However, there is one platform that often flies under the radar but holds immense potential for businesses: Pinterest.
In the last 24 months, Pinterest has experienced significant growth and has become a powerful advertising platform. Let's explore the importance of ads on Pinterest, the platform's growth, and why you should start advertising on Pinterest.
Why are ads on Pinterest important? Pinterest is not just another social media platform; it's a visual discovery engine. Users turn to Pinterest for inspiration, ideas, and planning, making it a unique space to showcase your products or services. By leveraging ads on Pinterest, you can reach an engaged audience actively searching for inspiration and increase brand visibility. Moreover, Pinterest offers a range of ad formats, including static pins, video pins, and shopping ads, enabling you to create visually appealing and informative ads that resonate with your target audience.
Over the past couple of years, Pinterest has experienced remarkable growth, solidifying its position as a valuable advertising platform. According to recent statistics:
Pinterest reported a 37% year-over-year increase in monthly active users, reaching 454 million users globally.
The number of Pinterest users engaging with shopping surfaces has grown by 200% in the last two years.
Pinterest's total revenue in the last quarter alone reached $485 million, representing a 78% increase compared to the previous year.
Business growth with Pinterest ads: Many businesses have recognised the potential of Pinterest ads and have witnessed significant growth by leveraging the platform. According to Pinterest's internal data:
83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.
97% of searches on Pinterest are unbranded, meaning users are open to discovering new products and services.
Advertisers have seen an average 1.3x higher return on ad spend (ROAS) compared to other social media platforms.
89% of Pinners use Pinterest for purchase inspiration along their shopping journey.
Why should you start advertising on Pinterest? Considering the platform's growth, user engagement, and positive impact on business growth, advertising on Pinterest can be a game-changer for your brand. Here are a few compelling reasons to start advertising on Pinterest:
Reach an engaged audience actively seeking inspiration and ideas.
Showcase your products or services in a visually appealing and informative manner.
Leverage various ad formats to align with your marketing goals.
Benefit from higher return on ad spend compared to other social media platforms.
Tap into Pinterest's unbranded searches and capture new customers.
In conclusion, Pinterest advertising has become a force to be reckoned with in the digital marketing landscape. With its growing user base, visual discovery engine capabilities, and proven impact on business growth, leveraging ads on Pinterest can elevate your brand's visibility and drive conversions. So, why wait? Start exploring the potential of Pinterest advertising today and unlock new opportunities for your business.
Contact us at Modish Social to discover how we can help you create effective and engaging Pinterest ad campaigns with our 1:1 Ad Training.