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  • Writer's pictureAdelina Emmi

Using Videos for Paid Ads: Benefits and Best Practices for Instagram, Facebook, TikTok & Pinterest

In the world of paid advertising, videos have become an increasingly popular and effective way to reach potential customers. According to a study by Wyzowl, 87% of businesses now use video as a marketing tool, and 91% of marketers are satisfied with the ROI of video marketing on social media platforms.

So, what makes video ads so effective? For one, they can convey more information in less time than static ads. Videos also have the ability to tell a story and create an emotional connection with viewers, making them more likely to engage with your brand. Additionally, videos can be repurposed across multiple platforms and channels, making them a versatile and cost-effective option for your advertising strategy.

When it comes to social media platforms, each one has its own unique audience and best practices for video ads. Here are some tips and statistics for creating effective video ads on Instagram, TikTok, and Pinterest:

Instagram Video Ads

  • Keep videos short and attention-grabbing, as Instagram users have short attention spans.

  • Use subtitles or captions, as many users watch videos without sound.

  • According to Instagram, 60% of people say they discover new products on the platform.

  • 81% of people use Instagram to research products and services.

TikTok Video Ads

  • Be creative and authentic, as TikTok users value content that is entertaining and engaging.

  • Take advantage of the platform’s music and video editing features.

  • According to TikTok, users spend an average of 52 minutes per day on the app.

  • In a study by TikTok, 60% of users said they discover new products on the platform.

Pinterest Video Ads

  • Focus on the visual aspect, as Pinterest is a highly visual platform.

  • Use keywords and hashtags to optimise your video for search.

  • According to Pinterest, 89% of users say the platform helps them make purchase decisions.

  • In a study by Pinterest, 83% of users said they have made a purchase based on content they saw from brands on the platform.

Overall, using video in your paid advertising strategy can be a powerful tool for reaching potential customers and driving conversions. By following best practices for each platform and creating engaging and informative videos, you can increase the effectiveness of your advertising campaigns and achieve your business goals.

Contact us at Modish Social today to learn how we can help you create and implement a comprehensive paid advertising strategy that leverages the power of video.

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