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  • Writer's pictureAdelina Emmi

The Release of the Blue Tick for Purchase on Instagram: What You Need to Know & Will You Get It?

Instagram has recently announced that users in Australia & New Zealand can now purchase the coveted blue verification tick for their profiles. This is a significant change, as the blue tick was previously only given to public figures, celebrities, and brands who met certain criteria. So, what does this change mean for Instagram users, and is it worth purchasing the blue tick?

First, let's clarify what the blue verification tick means. It's a symbol that appears next to a user's name on Instagram and indicates that their account is authentic and belongs to a public figure, celebrity, or brand. It's a way for users to know that they are interacting with a legitimate account and not an imposter or fake account.

Now, with the blue tick available for purchase, any user in Australia & New Zealand can apply for verification for their personal or business account. The cost of the blue tick varies depending on the user's location, with prices ranging from $19.99AUD. However, Instagram notes that the blue tick is not guaranteed, and users still need to meet certain criteria to be approved.

So, what are the benefits of having the blue tick on your Instagram profile? For public figures, celebrities, and brands, the blue tick can help build credibility and increase their visibility on the platform. It also helps to prevent impersonation and protect their brand image. For regular users, having the blue tick may not be as crucial, but it can still help establish authenticity and build trust with followers.

For users who already had the blue tick before the new policy, there is no need to worry. Instagram has confirmed that their verified status will remain in place and will not be affected by the new policy. Now, the question is, is it worth purchasing the blue tick? The answer depends on your goals and how important authenticity is for your personal or business brand. If you believe that the blue tick will help build credibility and establish trust with your followers, then it may be worth considering. However, it's important to note that the blue tick is not a guarantee of success or fame on the platform.

In conclusion, Instagram's new policy to allow the purchase of the blue verification tick is a significant change for the platform. It opens up the possibility for any user in Australia or New Zealand to apply for verification, but it also means that the blue tick may become less exclusive and lose some of its prestige. Ultimately, whether or not to purchase the blue tick is a personal decision that should be based on your goals and the importance of authenticity for your personal or business brand. Will you get the infamous Blue Tick?



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