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  • Writer's pictureAdelina Emmi

Why Running Advertising on Platforms such as TikTok & Pinterest is Good for Brand Awareness

In today’s crowded digital landscape, it’s more important than ever to find new and innovative ways to reach your target audience. One effective strategy for increasing brand awareness is running advertising on platforms such as TikTok and Pinterest.


TikTok is a rapidly growing social media platform that is particularly popular among younger audiences. With over one billion active users, it presents a massive opportunity for businesses looking to reach a new audience and increase brand awareness. By running advertising on TikTok, you can create engaging, short-form video content that resonates with your target audience and increases brand visibility.


Similarly, Pinterest is an excellent platform for businesses looking to increase brand awareness. With over 400 million active users, it presents a unique opportunity to showcase your brand’s products or services and reach a highly engaged audience. By running advertising on Pinterest, you can create visually stunning ads that showcase your brand’s unique selling points and drive traffic to your website or e-commerce store.


One of the primary benefits of running advertising on platforms like TikTok and Pinterest is increased brand awareness. By showcasing your brand’s products or services to a new audience, you can increase visibility and build brand recognition. Moreover, these platforms offer sophisticated targeting options that allow you to reach a highly specific audience based on factors such as demographics, interests, and behaviours.


Another benefit of running advertising on TikTok and Pinterest is the potential for increased engagement. These platforms are designed to encourage users to engage with content by liking, sharing, and commenting. By creating ads that are highly engaging and relevant to your target audience, you can increase the likelihood of users engaging with your brand and sharing your content with their own followers.


In conclusion, running advertising on platforms such as TikTok and Pinterest can be an effective strategy for increasing brand awareness and reaching new audiences. By creating engaging, visually stunning content that resonates with your target audience, you can build brand recognition, increase engagement, and ultimately, drive revenue. Contact us at Modish Social today to learn how we can help you create effective advertising campaigns on TikTok, Pinterest, and other platforms.


If you want to get started on these platforms you can book in for our Paid Ads Training & learn the best practices for running ads! Click here to get started today.



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