AI build · AWE Group
Sign-Off approvals app
Off-the-shelf tools were pricey and clunky, so we built our own. Around $200 a month saved and two hours of back and forth gone every week.
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Purpose-led
brands,
built to last.
Our digital impact
Not your average marketing agency.
We believe marketing should do more than sell. It should connect you with the people who need what you offer, and leave them better for having found you.
We partner with founders who are building something meaningful, and we shape the strategy, content and systems that carry that meaning out into the world.
Our story →
Brands we've worked with
Featured work
All case studies ⟶
Off-the-shelf tools were pricey and clunky, so we built our own. Around $200 a month saved and two hours of back and forth gone every week.
View case study ⟶
Strategy and growth
Growth Bomb
A natural hair health brand built on clean ingredients. Integrated digital strategy since launch, and steady growth ever since.
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Mentoring and strategy
Molly Jane
Molly doesn't do business the usual way. Through 1:1 mentoring we built a strategy around how she works, carrying her message further.
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01
Purpose and strategy
We help you define what your business is really here to do, set meaningful goals, then build a digital strategy around it.
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02
Content that connects
Stories, campaigns and social content that sound like you and build real trust with your audience.
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03 · New
Conscious AI builds
Apps, web apps and internal agents that take the busywork off your plate, designed around the people who use them.
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04
Mentoring and growth
1:1 support for founders and directors, with WhatsApp access between sessions, so the business grows in a way that still feels aligned.
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Conscious AI
AI that gives you
time back.
We build AI tools for purpose-led businesses. Client apps, booking and approval systems, learning tools and quiet internal agents that handle the admin you never started a business to do. Every build starts with one question: does this make life better for the humans using it?
$200
Saved a month · Sign-Off
2 hrs
Back every week
Case studies
Click to learn more ⟶
Web app
CurioUS
Bite-size learning to replace the scroll, with a feed you steer.
Coaching system
21 Days to Accelerate
An agent plans the day in Notion, with focus and rest blocks.
Web app
Read Aloud
Upload a PDF, listen along with natural voices.
Internal agents
Quiet helpers
Task tracking, bookings, content and captions, handled.
Who we work with
Wellness, holistic and purpose-driven brands.
Practitioners, founders, product brands and communities who want their business to reflect what they stand for. We also work outside that world when the fit is right.
Massive Transformative Purpose
Salim Ismail's idea of an MTP sits at the centre of how we work: a bold statement of the change your business exists to make. We help you find yours, then build it into everything.
Business with purpose ⟶What clients say
"Adelina is a true professional, creative thinker and an innovative power woman. Her up to date knowledge and flexibility in this field are something that makes her stand out from the rest. Adelina is already 3 steps ahead and ready to whatever is necessary to get the results I envision plus more"
"Loved working with Modish off the back of a recommendation, happy to recommend them now myself after launching our product with Adelina and the team. Super detailed and insightful into how to launch right. Thank you!"
"The best in the biz!"
"Adelina is super easy to work with and very good at what she does. She has helped us immensely with our Facebook & digital marketing"
Ready to build
something that
matters?
Start with a free discovery call. We'll talk about your business, your purpose and where you want to go next.